Ph.D. Magdalena Brzozowicz

Short Research Description

I conduct research on consumer decision-making processes, focusing on the impact of cognitive biases and heuristics on purchasing behaviors. In my work, I use experimental methods to investigate how various factors influence willingness to pay for non-market goods and consumer decisions in both laboratory and field settings.

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Research Interests

Behavioral Economics Experimental Design Experimental Economics Marketing and Advertising Microeconomics Non-market Valuation Methods Optimal Consumer Choices Preference and Choice Modeling

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Keywords

Cognitive Biases Consumer Decisions Field Experiment Heuristics Laboratory Experiment Willingness to Pay WTP

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