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  5. "Marketing Mix Modelling in Practice" Seminar – February 18th, 18:30
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"Marketing Mix Modelling in Practice" Seminar – February 18th, 18:30

The seminar will feature experts specializing in Marketing Mix Modelling, affiliated with MediaCom Business Science. During the event, they will discuss:

  • What Marketing Mix Modelling is, its role in measuring the effectiveness of marketing campaigns, and the benefits of its application.
  • A practical presentation of the "Marketing Mix Modelling" course offered at the Faculty of Economic Sciences, University of Warsaw, coordinated by Dr. Natalia Nehrebecka (Department of Statistics and Econometrics).

An additional highlight will be a competition with prizes.

We invite all students interested in attending the seminar to join us on February 18th at 18:30 in Aula A. (The meeting will be held in English). If you are unable to attend in person, we encourage you to participate remotely. [Link: https://uw-edu-pl.zoom.us/j/98094032529?pwd=rQshRfK3YhWBUrxn0N95lcgZhcev5j.1]]